The media themselves—which used to be organized vertically with print at the top, then film, television, radio, and comics in descending order—have been so shaken up that a Pulitzer Prize can go to a comic book about mice, whereas most of what is atop the New York Times best-seller list might be better used as bedding for mice.

—James B. Twitchell, Adcult: The Triumph of Advertising in American Culture