The company
doesn’t want us dwelling on the factories where our cookies are being made,
especially when they could just as easily have been baked by a friend in town
without the need for long-distance shipping or unhealthy preservatives. So
instead of telling us the true story of the factory, the corporation tells us
the story of how elves baked the cookies in a hollow tree. This is what is
known as brand mythology; it was not developed to enhance the truth, but to
replace it.